The first thing you have to do is to pick a niche and then a sub-niche. This is important. Understand what you are interested in or rather what kind of content you want to create. Initially, you might have to try out a few options to see which ones you enjoy making then stick with the one that is getting more attention.

Of course, you have to tweak your content to make it better but once you pick a niche you sort of understand what type of content you should be making and what your audience expects.

You need to make a strategy. It will help you keep your efforts focused. If you are serious about becoming popular on social media then you have to take it seriously. Having a strategy, a workflow, etc. in place can help you become more efficient and effective with your tasks.

You have to set some goals and then start creating a strategy to achieve them. This will ensure that you focus on doing things that will help you achieve your goals.

Now that you know your niche and sub-niche it will be easier to understand who are the people that follow you or engage with your content. This is very important. Doesn't matter whether you are a content creator, an influencer, a business, or a brand, you have to give people what they want to grow faster on social media.

If you don't give them the kind of stuff they want to browse or look at then they will find someone that does. Understand your audience demographic. The age, geographical location, time online, etc. This will help create a better strategy or upgrade your initial one.

Understanding who your peers or competitors are in the niche is a good way to know what kind of stuff makes you successful. Look at what the popular influencers, creators, or brands in your niche are doing.

Don't copy them. Try to understand what makes them unique or rather why people are engaging with that type of content so much. You can also learn about the tags and various SEO techniques used by them to rank higher on search results.

One of the ways to grow on social media platforms is to be consistent. Your audience should know what to expect from you. They should see your posts regularly on their feeds. For this, you have to have some discipline which comes with building a good strategy and building a content schedule. This comes with doing some research and understanding which time intervals are the best for you to post during.

You can build a content calendar where you can schedule your posts. Some tools even let you schedule posts and automatically publish them at a later date.

Engaging with your audience on a regular basis is one of the most important parts of growing on social media platforms. You want your audience to enjoy your content. You also need them to be loyal to you or care about you. This comes from not only creating quality videos but also from being close to your audience. This helps you in creating a fanbase.

Having a fanbase can help with gaining consistent engagement on your posts. Reacting and replying to comments is one of the best ways to do so. Liking, sharing, or retweeting your followers' tweets can be great as well. Creating content with them in mind is good too.

Giveaways and contests are a couple of ways you can give back to your community. Basically, you give some reward back to your followers. Contests can be a great way to create interesting audience-generated content. You can gain a lot of growth via user-generated posts. Ensure that the contest is relevant to you and your fans.

Then create a hashtag. Your followers will need to use this hashtag on their posts to enter. This gives you a huge opportunity to share their posts on your feed. Or create a video around the contest. Giveaways are simpler. You have to just ask your audience to like, comment, and share the giveaway post and follow your profile. This gives your post a lot of visibility. Now, just select a few winners randomly.

Collaborate with other influencers, brands or creators. Many people use this to get more visibility and reach. When two collaborators from similar niches create something together they join the fanbases. Both people get introduced to each other's respective audiences. For this, you have to reach out to other creators in your niche.

You can get better results by reaching out to creators that are at your level. People will collaborate with you only if they like your content or if they feel that doing so will help them grow as well.

Another technical thing that one needs to take care of to grow faster on social media is to focus on analytics. Analytics help you to understand everything about your growth on social media. How is your strategy doing? How are your audiences responding to your content? What you are doing wrong and what you are doing right?

This helps you focus on things that are working and contributing to your growth. Most platforms provide their own tools for analytics. Instagram has Instagram Insights, YouTube has YouTube Studio, Twitter has its analytics tool, and Facebook has Insights as well.